The beauty industry has seen a massive digital transformation, with social media platforms like Instagram, YouTube, and TikTok becoming the go-to spaces for beauty tips, product reviews, and skincare routines. Beauty bloggers are some of the most influential voices in the industry, offering their audiences a range of expertise—from makeup tutorials to skincare routines to sustainable beauty practices. Whether you’re a makeup enthusiast or looking for skincare advice, following the right beauty bloggers can inspire and elevate your beauty game. Here are some of the most influential beauty bloggers to follow for all things beauty.
- Huda Kattan (@huda)
Platform: Instagram, YouTube, Blog
Why Follow: Huda Kattan is one of the most influential beauty moguls in the world. As the founder of the renowned beauty brand Huda Beauty, she’s known for her glamorous makeup tutorials, in-depth product reviews, and expert tips. Huda shares everything from her daily skincare routine to tips for achieving flawless makeup looks, often featuring her own beauty line.
What to Expect: Glowy makeup looks, skincare advice, beauty product launches, and exclusive behind-the-scenes content from her beauty brand.
- Jackie Aina (@jackieaina)
Platform: Instagram, YouTube
Why Follow: Jackie Aina has built a massive following by focusing on inclusivity and diversity in the beauty industry. Known for her honest product reviews and fun makeup tutorials, she often addresses how beauty products work on a variety of skin tones, making her a valuable resource for people of color in the beauty community.
What to Expect: Tutorials for deeper skin tones, honest product reviews, advocacy for diversity in the beauty industry, and lifestyle content.
- Zoella (Zoe Sugg) (@zoesugg)
Platform: YouTube, Instagram, Blog
Why Follow: Zoella (Zoe Sugg) is a long-time favorite in the beauty blogging world. She covers a mix of beauty, lifestyle, and fashion on her platforms. With her approachable personality and relatable content, Zoella offers an accessible take on beauty, from skincare routines to beauty product recommendations and travel beauty tips.
What to Expect: Skincare and beauty hauls, everyday makeup looks, lifestyle vlogs, and wellness content.
- James Charles (@jamescharles)
Platform: YouTube, Instagram, TikTok
Why Follow: James Charles is one of the most recognized beauty influencers globally, known for his transformative makeup looks and tutorials. His charismatic personality and ability to create both bold and everyday makeup looks have earned him a massive following.
What to Expect: Creative makeup tutorials, collaborations with other beauty influencers, product reviews, and beauty challenges.
- Caroline Hirons (@carolinehirons)
Platform: Instagram, Blog, YouTube
Why Follow: Caroline Hirons is one of the leading skincare experts in the beauty world. She provides science-backed skincare advice, honest product reviews, and in-depth knowledge on ingredients. Caroline’s no-nonsense approach to skincare has made her a trusted voice in the beauty community.
What to Expect: Skincare routines, honest reviews of skincare products, ingredient breakdowns, and tips for all skin types.
- Emily Weiss (@emilywweiss)
Platform: Instagram, Blog
Why Follow: Emily Weiss is the founder of Glossier, one of the most influential beauty brands today. Her Instagram feed showcases Glossier’s products, but she also shares personal beauty tips, skincare advice, and empowering content for beauty lovers.
What to Expect: Glossier-related content, beauty routines, minimalistic makeup looks, and lifestyle posts.
- Nikkie de Jager (@nikkietutorials)
Platform: YouTube, Instagram
Why Follow: Nikkie de Jager, known as NikkieTutorials, is famous for her incredible makeup skills and transformative looks. She’s one of the first beauty influencers to gain major recognition from her YouTube tutorials and has worked with major brands like Too Faced and Maybelline. Nikkie’s channel covers everything from drag-inspired glam to simple, wearable makeup.
What to Expect: Bold makeup tutorials, product reviews, beauty challenges, and celebrity collaborations.
- Michelle Phan (@michellephan)
Platform: YouTube, Instagram, Blog
Why Follow: Michelle Phan is a pioneer in the beauty blogging community. She was one of the first beauty influencers to gain widespread fame on YouTube and is considered one of the industry’s trailblazers. Michelle shares her insights on beauty, wellness, and entrepreneurship, often focusing on mindfulness and self-care.
What to Expect: Makeup tutorials, beauty hacks, personal wellness advice, and business insights.
- Tati Westbrook (@glamlifeguru)
Platform: YouTube, Instagram
Why Follow: Tati Westbrook has been a staple in the beauty community for years. Known for her honest product reviews and „best of” videos, Tati has built a loyal following based on her thorough reviews and trustworthy advice.
What to Expect: In-depth product reviews, beauty tutorials, anti-aging skincare tips, and makeup tips.
- Patricia Bright (@thepatriciabright)
Platform: YouTube, Instagram
Why Follow: Patricia Bright is a beauty and lifestyle influencer who shares a mix of beauty tutorials, product reviews, and fashion content. She is known for her approachable personality and her ability to make beauty routines fun and accessible.
What to Expect: Beauty product reviews, makeup tutorials, fashion hauls, and lifestyle content.
- Shan Boodram (@shanboodram)
Platform: Instagram, YouTube
Why Follow: Shan Boodram, a certified sexologist and relationship expert, combines beauty and wellness in her content. Her honest takes on skincare, haircare, and self-love have gained her a loyal following. Shan advocates for beauty that is rooted in self-confidence and healthy living.
What to Expect: Skincare tips, haircare routines, self-love advice, and relationship content.
- Sarah’s Day (@sarahs_day)
Platform: Instagram, YouTube
Why Follow: Sarah’s Day is known for her holistic approach to beauty, fitness, and health. She focuses on clean, healthy living and often shares tips for nourishing both the body and skin. Sarah shares natural beauty routines, fitness tips, and easy-to-follow recipes.
What to Expect: Holistic skincare, fitness routines, and lifestyle tips based on clean living and wellness.
- Desi Perkins (@desiperkins)
Platform: YouTube, Instagram
Why Follow: Desi Perkins is an influencer and makeup artist who shares flawless makeup tutorials, creative beauty looks, and skincare routines. Desi’s approachable personality and dedication to showcasing both bold and everyday looks have earned her a large following.
What to Expect: Makeup tutorials, product reviews, skincare routines, and collaborations with beauty brands.
- Ingrid Nilsen (@ingridnilsen)
Platform: YouTube, Instagram
Why Follow: Ingrid Nilsen is a beauty and lifestyle YouTuber known for her authenticity and emphasis on self-care. She shares everything from skincare routines to haircare tips, often focusing on clean beauty products and sustainable practices.
What to Expect: Clean beauty product reviews, self-care routines, and lifestyle content that emphasizes mindfulness and mental well-being.
- Sincerely Jules (@sincerelyjules)
Platform: Instagram, Blog
Why Follow: Sincerely Jules is a lifestyle influencer who blends beauty, fashion, and wellness. Known for her effortless style and laid-back beauty tips, Jules shares her go-to skincare products, travel beauty hacks, and makeup essentials for the woman on the go.
What to Expect: Simple, effortless beauty tips, skincare recommendations, and personal wellness content.
- Ayesha Curry (@ayeshacurry)
Platform: Instagram, YouTube
Why Follow: Ayesha Curry, a cookbook author, TV personality, and entrepreneur, shares her beauty, wellness, and cooking tips with her millions of followers. Her beauty routine is centered around simple, effective products that enhance her natural glow.
What to Expect: Easy beauty routines, skincare tips, and a focus on healthy living.
Conclusion
The beauty blogging world is brimming with incredible talent, and the influencers listed above are some of the best in the business. Whether you’re looking for makeup inspiration, skincare advice, or product recommendations, these beauty bloggers offer something for everyone. They provide honest, relatable content and inspire us to embrace our own unique beauty while promoting transparency and ethical practices within the beauty industry. So, whether you’re a makeup enthusiast or a skincare lover, following these beauty influencers will help elevate your beauty routine and keep you informed on the latest trends and must-have products.
